6 Logo Design Tips That Will Make Your Brand Stand Out Adweek

A logo is a graphic representation of the brand that creates an immediate impression on the minds of the customers. If your company has already established the use of certain colors in its signage, advertising and other materials, it's important that those colors are reflected in the logo. While some major corporations, such as Apple, have logos that don't feature their company name, it is a good idea for new startups to include their company's name in their logo.

Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression. Since savvy designers are always looking for ways to bring added value to their work, we'll explore a few practical options that will provide your client's brand with a competitive edge.

Here you can include photos featuring nuanced color palettes, photos of logo applications you have in mind (beer coasters, wooden signs), photos featuring elements of other logos you like, or even a pre-existing logo your business might have that you want to evolve.

Constructive feedback and critique are an important part of any commercial design or logo design process; because opinions and approaches to a single problem may vary greatly, there may be several important "buy-ins" that need to proffesional logo design be cleared prior to the final draft being implemented and integrated into the company's identity.

But it's also important to realize that many of the world's most recognizable logos stand apart because their designers bucked tradition and thought outside the box. And as a business owner, your goal is to have a logo that will make your brand recognizable with just a simple image in a box.